Blogs are ideal top-of-funnel content and provide excellent opportunity to create brand awareness and sales lead generation.
To divert the attention of the target audience to the blog, a better strategy needs to be thought about. It is important to understand online behavior on your blog.
What better way than to keep track of the online blog traffic stats and analyze the same. If freely available more the merrier.
Here are a few tools for analyzing blog traffic statistics which are freely available on the internet.
Google Analytics is a free web analytics service offered by Google. It provides comprehensive real-time statistics and tracking features.
The basic service is free. On the one hand, detailed reports can be readily availed while on the other hand, you can customize reports as per your need.
It helps to understand how traffic is guided to your blog. You can get a detailed analysis of user behavior on your blog and the efficiency of your campaigns.
Also gives a glimpse into the conversion rate on your blog.
It helps you to make advertising spending and content decisions that can impact the design of your campaigns positively.
AWStats is an open source web tracking application.
It provides information on a number of visitors, unique visitors, visit duration, and last visits.
It helps to zero in on the peak activity period on your blog and locate search strings used to land on your site.
Flexibility is its USP and can be even started directly from the operating system command line.
StatCounter is another powerful real-time web analytics service. The basic services are provided free of charge.
It helps you to take appropriate business decisions by tracking, analyzing the web traffic to your blog.
One limitation of the free package is that it only tracks the last 100 users to your blog.
Also, another attraction is the Click Fraud Detection feature which can reduce your paid traffic costs. It also provides ample data which can speed up decision making.
Clicky Real-Time Web Analytics
Clicky is another real-time web tracker. The level of detailing in the data provided for each segment is quite commendable.
Their Bot Detection and Blocking feature targets fraudulent click issues. One of their main attractions is the graphic “heat maps” that show visitor click locations on the specified site.
The Alexa Search Box available will provide vital stats like Alexa Traffic Rank (Global), Traffic Rank in specific geographies, page views etc.
It provides website traffic comparing tool to compare your website traffic graph with any 4 websites of your choice.
Woopra is a real-time web analytics tool. It provides real-time individual-level analysis using People Profiles within a single platform.
Which means every user and his action to the website is examined in detail. Its visual interface is so user-friendly that helps to evaluate the efficiency of the website without adding any code.
There is a free trial period wherein you can avail of some of its features.
Matomo (formerly Piwik) is a free open source web analytics software.
It is customizable and user-friendly. It’s USP is full control over the data that it provides.
GoingUp is a combination of web analytics and SEO tools.
It helps track traffic behavior on each page. It provides online user movement to and from your website.
Along with traffic tracking, it also helps to optimize a page for SEO. For tracking a single website, GoingUp is free of charge
SEMrush provides website traffic report and is highly recommended by most SEO experts.
It provides a list of all the keywords which would help blog traffic increase.
Check Advertise Here Page
You can go to any website’s Advertising page which by default mentions how many unique views and impressions your advertisement can secure every month.
In this manner, we can estimate monthly traffic really quickly.
There are many more tools to analyze blog traffic. The tools mentioned above will help one estimate website traffic.
Instead of relying on one specific tool, one can invest time in trying out different sites.
Only then can you narrow down on the better ones and finally identify which tool gives you the most accurate figures.