A blog is an informational tool where you can add text, video or sound content to share knowledge.

Blogs and website have grown significantly over the years and it is mainly due to the boom in information technology.

Earlier it was even worthy to have a blog for itself but later, on as the search engines develop and ease of developing a blog and website, the competition is fierce in the modern world.

So, how can you shine among the others and get much traffic to your website or blog?

It is quite evident that the search engines use specific algorithms to rank your articles on their pages.

Whenever you type a word in the search engine, the first and foremost thing that the algorithm searches are the keyword.

We all know how the search engine optimization works and how you can play with the words.

But still, at times, you will find that despite having great keywords and placements, your page finds it difficult in generating much traffic.

This is due to the fact that your marketing strategy has gone wrong. It poses a question that why do you need to implement a proper marketing strategy when you actually are not selling anything.

But, in here, you are selling your blog to online readers. So, you need to equip yourself with a suitable marketing strategy.

This is where the roundup blog posts benefit you in reaching out to the customers in bulk and generate traffic to your blog.

What is a roundup blog post?

Roundup posts are broadly classified as expert roundups and content roundups. These are pretty vital for the SEO and traffic.

So, what do they do?

Well, a roundup blog post is an aggregator. It aggregates contents and opinions. This proves to be of great help for your blog as well as the other.

One of the most important aspects is the transfer of the audience. Having an expert review on your blog increases the traffic on your blog.

So, a roundup blog post is an essential promotional tool. You can ask the experts about a particular topic and add their reviews on the blog.

Now, it has tons of benefits which are listed in the section below.

The Benefits

The benefits derived from these types of blog post are not exhaustive. However, there are some benefits have more priorities than others which this section will be enlisting.

Without further ado, let us have a look.

  • It acts as good filler content.

Most bloggers have succumbed to the fact that blog means sharing information. So, it is required to have a word count of around 2000 words which perceives the blog to be good. It is inevitable that writing so many words for a given topic will be repeatable which might upset the readers. So, to avoid repeatability, you can insert the comments, opinions, and reviews of the experts.

  • Roundup blog posts tend to impart valuable information.

They provide much more information to the readers. The reviews and opinions of the experts help your readers to perceive your blog as relevant and timely. This implies that the blog becomes useful to the readers as they are concurrent with the latest topics.

  • Regulating a blog means you are now a part of the blogging community or we should say the blogging industry.

Roundup blogs involve adding inbound links to your blogs which will redirect the readers to the blogs of others. It is a nice way to build relationships with the industry experts. Moreover, this leads to the experts vouching for your content.

  • Your blog also gets social media opportunity which would have taken a lot of time and effort instead.

When you post your blogs on social media, you can also tag other bloggers as guest authors. The followers of the bloggers will then repost and share your link which will bring you more traffic, thereby leading to a win-win situation.


So, it is a great content marketing strategy that not only allows you to generate more traffic but also build relationships with the industry experts and online influencers. Many bloggers find it difficult to come with a topic. But, this strategy also acts as an inspiration.

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